How a Web Design Consulting Team Will Reinvest Your Website
When it comes to reinventing your website, our search engine optimization and web design experts focus our efforts on your home page. Here is where 80% of new traffic will land, so it makes sense to make this page as inviting and relevant to your business as possible.
First, a site must have focus or concentration leading to a goal. Be sure not to leave the site wanting in details. Say everything that needs to be said. The contents must be material to the site’s objectives. Place in graphics that are valuable to the site. Bear in mind that the color, design and layout must agree to what you are saying. However, do not give beyond what is expected. Overdoing it invites confusion by reason of smorgasbord of links and all sorts.
Focus means organization of ideas and graphics. The more organized the homepage is, the better.
Another attribute of a good homepage is empathy. Marketing involves not just logic but a greater focus on matters of the heart. Persuasion is the key to a successful marketing strategy thus, this is also vital in websites since primarily used to help to market new products and services.
When visitors come to a certain site, their expectation is to be served and get solutions or answers. Therefore, your site must cater to the individual needs of these visitors. That way they can be satisfied and comfortable with your site. This will further build trust and loyalty between visitors and your site. This trust can yield you visitors and probable purchasers.
To empathize, you have to know first the possible reasons why visitors come to your site. Next, the class of visitors and level of knowledge they have in connection to your product and services. Be sure to answer all the doubts in their minds as well as needs, feelings and habits because that will affect the decisions they will be making.
The third thing to consider – is the “call to action”. This is the most important yet the most neglected attribute of a site. Without this, your site will be wasted.
Visitors want to know the action plan and they should get what they are supposed to do. The action plan can be getting information, buying the product, signing up for a service and the likes. Give a strong, persuasive and clear action plan to get the results you desire.
Reinvent and invigorate you homepage by making it stunning and functional, that is how our search engine optimization and web design experts will help.